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C2Future webinar regarding: “MARKET ENTRY STRATEGIES” – 15/10/2021,17:30h.

On October 15th from 17:30h. will take place a webinar, organized within the C2FUTURE project: “MARKET ENTRY STRATEGIES”


This webinar explores the development of effective Go-To-Market strategies on a global scale. Concepts, best practices and theory are combined to offer the participants a broad but practical view of  competing in modern business landscape.



✅ Understand what is an ecosystem and how it works
✅ Critically assess how the external environment may impact on a firm’s internationalmarketing strategy
✅ Assess and compare alternative foreign market servicing strategies and their drivers, andapply appropriate selection choices in context
✅ Appraise the factors that impact a firms internationalisation strategy and selection criteriafor foreign markets
✅ Understand platform economy and how new models affected the eco-system



  • YIANNIS KOTSIS GIANNARAKIS – Entrepreneur; Innovation Coordinator
  • TOM (ATHANASIOS) KATSIOULAS – Silicon Valey Technology & Ecosystem Strategist
  • PETROS SOUKOULIAS – Digital Transformation Expert, Advisory Board at SEEMS P.C.


➡️ Link for registration:

➡️ For more information about the event, you can read on:

➡️ If you missed the previous webinar, don’t worry we got your back: