On October 15th from 17:30h. will take place a webinar, organized within the C2FUTURE project: “MARKET ENTRY STRATEGIES”
SHORT INTRODUCTION
This webinar explores the development of effective Go-To-Market strategies on a global scale. Concepts, best practices and theory are combined to offer the participants a broad but practical view of competing in modern business landscape.
KEY TOPICS COVERED
✅ Understand what is an ecosystem and how it works
✅ Critically assess how the external environment may impact on a firm’s internationalmarketing strategy
✅ Assess and compare alternative foreign market servicing strategies and their drivers, andapply appropriate selection choices in context
✅ Appraise the factors that impact a firms internationalisation strategy and selection criteriafor foreign markets
✅ Understand platform economy and how new models affected the eco-system
LECTURERS:
- YIANNIS KOTSIS GIANNARAKIS – Entrepreneur; Innovation Coordinator
- TOM (ATHANASIOS) KATSIOULAS – Silicon Valey Technology & Ecosystem Strategist
- PETROS SOUKOULIAS – Digital Transformation Expert, Advisory Board at SEEMS P.C.
➡️ Link for registration:
https://docs.google.com/forms/d/e/1FAIpQLSfOKncT9ZM3Ta8guaHsuO3cGNWR98-CmOSVEqXTPSD1boe7gQ/viewform
➡️ For more information about the event, you can read on:
https://sekee.online/market-entry-strategies/
➡️ If you missed the previous webinar, don’t worry we got your back:
https://www.youtube.com/watch?v=pHfA31ZVYXs
